Well, National Post, it looks as though someone’s got some competition.
Several people pointed me to today’s Ottawa edition of Metro (I’m not sure if the other Metro papers ran the same ad). You might be able to tell why:
If that wasn’t enough, they had an extra (semi-transparent) wrap on the cover to give the ad a multi-layered effect.
I don’t know what I can add to what I’ve already said about this sort of thing. It just makes me sick. At what point is your integrity worth more than advertising dollars?
In the interest of ending on a positive note, I gotta preach to the awesomeness of George Strombolopolpoloplus’s “The Hour” on CBC. I know, I know, I’m late on this, but I didn’t have cable at all last year and then the CBC employees were locked out. I haven’t had a chance to really get into it before, but wow, attaboy George.
They had the same thing in Toronto’s version of Metro yesterday. I found one newspaper box today where they still hadn’t totally cleared them out, and the crinkly wrapped Metros mingled with today’s normal ones.
It just makes me sick. At what point is your integrity worth more than advertising dollars?
Metro had integrity?