Put this on the front burner, we have to strike while the iron is hot!

Great opinion piece in this morning’s Globe.

How did this happen? Can the average Canadian take back freedom of expression without fear of career or social retribution and shunning? Is it possible to nurture a more genuine political and social discourse or will we be forever doomed to repeat regurgitated pleasantries and clich├ęs and obfuscate facts in order not to offend?

The idea that overused jargon is a symptom of a greater underlying problem interests me. I fully admit that I too have been dragged down the buzzword spiral. I think it’s something on which communications folk have to walk a fine line , especially when working in a client service environment. Even if it kills me to say things like “this initiative will really push the envelope,” there is something of an expectation that comms people will speak their clients’ language.

Ironic, given that we’re hired because of our language expertise.

1 comment

  1. Joe:

    Very proactive! You’ve hit upon a significant perspective here. This dynamic Web 2.0 world is all about empowering our clients, and making sure they can leverage this new paradigm into the next generation of enterprise. Assertive immersion into the cutting edge is necessary to build the framework for a long tail outlook.

    We should get a tiger team on this.

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