Infographic: Writing a social media strategy

My podcasting co-conspirator Bob has a great post up on his blog, blasting PR and comms pros who troll their community mailing lists looking for “sample” social media strategies. It made me wonder (and comment, as you can see if you scroll down in his post) – are these people absolute hacks?

It also inspired this, the latest in my ever growing collection of snarky infographics. Cause who doesn’t love an infographic, right?

SocialMediaStrategySeriously. There are nuances that make social media different from other media but if you know how to write a well-researched comms plan you can incorporate social media tools into it.

And if your social media strategist has never written any kind of strategic outreach plan? I’d recommend finding a new one.


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