It’s something of a recurring joke in my family that I have a knack for picking hard-to-explain jobs as part of a hard-to-explain career. I had an email exchange with my parents today in which I tried to sum it up in a metaphor they could use to explain it to their retiree friends in… Continue reading Defining strategy
Category: Rantin’
The Mashable dilemma
I get that sites like Mashable get their revenue from ads. And I also get that ad revenue is contingent upon eyeballs. I get it. I really do. So when I see something blatantly linkbaity, I know why it’s there. But it leads to something of a credibility gap, doesn’t it?
Everyone’s welcome in my dressing room
I first caught wind of this in my Twitter feed on the weekend and I’m so happy to see that it’s starting to spread and grow. As most of you probably know, minor hockey has been a huge part of my life, both as a player when I was a kid and as a coach… Continue reading Everyone’s welcome in my dressing room
Measuring influence in social media
Are you tired of arbitrary measures of influence based on some proprietary “score?” Tired of some black magic algorithm you don’t understand telling you how influential you are? No. Me neither. Introducing Influnc – the new standard of online influence. Want to know how influential you really are? Check it out.
Infographic: Writing a social media strategy
My podcasting co-conspirator Bob has a great post up on his blog, blasting PR and comms pros who troll their community mailing lists looking for “sample” social media strategies. It made me wonder (and comment, as you can see if you scroll down in his post) – are these people absolute hacks? It also inspired… Continue reading Infographic: Writing a social media strategy
Social media folks: This is why people hate you
Another in the growing collection of my snarky graphics / comics.
A dark day for minor hockey
UPDATE (12/20/2010): Sanity prevails. The following is an open letter I sent to the Ontario Minor Hockey Association following the suspension of Coach Greg Walsh of Peterborough. Coach Walsh pulled his team off the ice after hearing racist slurs directed at two of his players. The Toronto Star has the details of the suspension. I’d… Continue reading A dark day for minor hockey
RIP #FAIL, he writes optimistically
Several weeks ago, someone I follow on Twitter – and I am really sorry that I can’t remember who – made a wonderfully concise critique of the ubiquitous #FAIL hashtag. Since Twitter’s search is borked and can’t retrieve results more than a week old these days (ROFLMAO TWITTERFAIL!), I’m going to have to paraphrase. In… Continue reading RIP #FAIL, he writes optimistically
Twitter: On irony and the elephants in the room
“Twitter is about conversations.” “Don’t just broadcast, engage.” “People want to connect to people, not brands.” The rules for brands on Twitter are pretty familiar to anyone who’s been around the service for awhile or shelled out some cash to hear an expert speak at a conference somewhere. Hell, people are writing books all about… Continue reading Twitter: On irony and the elephants in the room
5 hallmarks of top quality linkbait: What every business needs to know. Social media.
Everyone knows that links are the currency of choice in this social media economy, right? RIGHT? Of course you do. But what makes a truly linkbaitalicious post stand out from the rest of the pretenders? How can you ensure your link is the batiest bait that ever baited? With the Joe Boughner Link Bait Framework… Continue reading 5 hallmarks of top quality linkbait: What every business needs to know. Social media.