WEM@#SoCapOTT (WTF?)

 TREMBLE BEFORE MY ABUSE OF ACRONYMS! Ok, that’s done. So yea, last year I was thrilled to a) help recruit speakers for; b) speak at; and c) serve as emcee at the first ever Social Capital Conference in Ottawa. I thought it was a pretty great event and, evidently, others did too cause this year… Continue reading WEM@#SoCapOTT (WTF?)

Social media and business in a nutshell: The great divide

 We’ve all heard it. Businesses need to use social media to engage! Build relationships! This quote, taken from IBM’s “From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study” sums up the great disconnect that too few social media advocates seem ready to accept: More than half of all CMOs think social media… Continue reading Social media and business in a nutshell: The great divide

Published
Categorized as Web 2.0

New gig: Social media for business instructor

I guess I’ll be spending the holidays stitching little leather patches on my tweed jackets* cause come January, I’ll be joining the faculty of Algonquin College as an instructor in their social media certificate program. Well, I’ll be joining the ranks of their contract facilitators, anyway. Specifically, I’ll be teaching the online offerings of COM0015:… Continue reading New gig: Social media for business instructor

Like a blog but in 3D!

I wrote my last post when I was a bit down on the whole social media community. This post? A lot more optimistic. I’m stoked to have been asked to speak at an upcoming day-long social media / digital communications conference this summer in Ottawa. I think this is going to be a really good… Continue reading Like a blog but in 3D!

Published
Categorized as Web 2.0

Measuring influence in social media

Are you tired of arbitrary measures of influence based on some proprietary “score?” Tired of some black magic algorithm you don’t understand telling you how influential you are? No. Me neither. Introducing Influnc – the new standard of online influence. Want to know how influential you really are? Check it out.