If you’re going to do it, do it right. I was recently given a copy of a fairly extensive marketing strategy that was prepared by an outside consultant for a client I am doing some work for. It is 180-some-odd pages long and contains a tonne of research, analysis, matrices, paradigms… you name it, it… Continue reading To quote the immortal Wham!
Tag: grammar
Urgent Memo
To: All speakers of the English language From: 42 Points on a Double Word Score Re: Your flagrant abuse of simple grammar You don’t need an apostrophe when making something plural. So stop doing it. Update: Yes, I see the irony in using a sentence fragment while imploring people to improve their grammar. But I… Continue reading Urgent Memo