I am afraid of the internet

The brilliant Ed Lee shared an even more brilliant Ignite presentation on his blog this morning – a presentation all about how social media could theoretically (except it’s not so theoretical, really) go very bad, very quickly. I encourage you to watch the clip, it’s a fast-moving five minutes. The nutshell version, though, is it… Continue reading I am afraid of the internet

Housekeeping?

I expect to see a bit of a bump in traffic here in the next week or so as IABC Ottawa folks pop by to see if it’s worth coming out to the workshop I’m running for them on November 9 (plug, plug). The blog is only slightly less scattered than my Twitter feed, by… Continue reading Housekeeping?

Twitter: On irony and the elephants in the room

“Twitter is about conversations.” “Don’t just broadcast, engage.” “People want to connect to people, not brands.” The rules for brands on Twitter are pretty familiar to anyone who’s been around the service for awhile or shelled out some cash to hear an expert speak at a conference somewhere. Hell, people are writing books all about… Continue reading Twitter: On irony and the elephants in the room

5 hallmarks of top quality linkbait: What every business needs to know. Social media.

Everyone knows that links are the currency of choice in this social media economy, right? RIGHT? Of course you do. But what makes a truly linkbaitalicious post stand out from the rest of the pretenders? How can you ensure your link is the batiest bait that ever baited? With the Joe Boughner Link Bait Framework… Continue reading 5 hallmarks of top quality linkbait: What every business needs to know. Social media.

We are all cobblers’ kids

This blog could be a lot better. I know that. For someone who gets paid to write digital outreach and marketing strategies that often include advice on how to manage one’s social media properties, I do a pretty poor job of it here at 42 points. SEO best practices are routinely overlooked in favour of… Continue reading We are all cobblers’ kids

Social media career advice

Ugh. Nothing worse than unsolicited advice, right? Well, I guess it’s not entirely unsolicited. This is a post I started mentally writing back when all the colleges and universities were sending a crop of new grads into the world but it wasn’t until yesterday, when Toronto-based PR educator Barry Waite tweeted andĀ asked for advice for… Continue reading Social media career advice