Social media and business in a nutshell: The great divide

 We’ve all heard it. Businesses need to use social media to engage! Build relationships! This quote, taken from IBM’s “From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study” sums up the great disconnect that too few social media advocates seem ready to accept: More than half of all CMOs think social media… Continue reading Social media and business in a nutshell: The great divide

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New gig: Social media for business instructor

I guess I’ll be spending the holidays stitching little leather patches on my tweed jackets* cause come January, I’ll be joining the faculty of Algonquin College as an instructor in their social media certificate program. Well, I’ll be joining the ranks of their contract facilitators, anyway. Specifically, I’ll be teaching the online offerings of COM0015:… Continue reading New gig: Social media for business instructor

Transactions vs. experiences: End of storytelling on the web?

My maternal grandfather is an exceptional storyteller. He has a quiet demeanor about him (or it least it seems that way at first blush as he’s usually surrounded my mom and her siblings – a group that’s never been accused of being subtle when they’re together) but he has a way of spinning the most… Continue reading Transactions vs. experiences: End of storytelling on the web?

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Moetry in motion

Raise money for prostate cancer research – win a free poem from an award-winning poet. Details? Well they’re right here.

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Like a blog but in 3D!

I wrote my last post when I was a bit down on the whole social media community. This post? A lot more optimistic. I’m stoked to have been asked to speak at an upcoming day-long social media / digital communications conference this summer in Ottawa. I think this is going to be a really good… Continue reading Like a blog but in 3D!

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