A paid-media success story

Interesting story in today’s Globe about a neat funding experiment undertaken by the Tyee, an online daily based on Canada’s west coast.

Basically, the Tyee asked its readers to chip in funding for coverage of the upcoming provincial election. The Globe article does a great job laying out the details and some of the ethical concerns. And I’m not going to pretend there are no ethical concerns with what they’re doing. Nor will I pretend the Tyee is in the same boat as some of the mainstream outlets that are facing uncertain times.

However, there are lessons here for those who say people will never pay for content that is available free.

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