There seems to be a lot of talk about ‘selling’ your organization on social media. I’ve probaby written a post or two about it myself. But a thought struck me earlier: Are we putting the cart before the horse if we have to work that hard to sell social media tools to our higher-ups? Social… Continue reading Social media shouldn’t be driving your culture change
Category: Web 2.0
How can social media save you from a bear?
It can’t. So be careful out there, kids.
Conferences and unconferences and tweetups, oh my!
Tipping Point: When there are five conferences, unconferences, tweetups, meetups, online panels and other type events for PR / social media types per week that seem to draw exactly the same people. Uh, guys, where do you find the time to actually do work, rather than just talk about it? *Shrug* Maybe I’m just grumpy because… Continue reading Conferences and unconferences and tweetups, oh my!
How do you measure value?
I was going to put this question to the community via Twitter but I think it takes more than 140 characters. I hope I can get the same kind of response here as I would with @replies. How do you measure the value of user-generated content versus something paid or otherwise, erm, not user-generated (enterprise… Continue reading How do you measure value?
The death of the agency
Ok, I admit, I probably should have used the cop-out question mark there. This is really more about “the death of the agency?” I was lucky enough to attend another wonderful Social Media Breakfast Ottawa this morning. The speaker was the entertaining Chris Greenfield of clever communications. He looked at the use of social media… Continue reading The death of the agency
A paid-media success story
Interesting story in today’s Globe about a neat funding experiment undertaken by the Tyee, an online daily based on Canada’s west coast. Basically, the Tyee asked its readers to chip in funding for coverage of the upcoming provincial election. The Globe article does a great job laying out the details and some of the ethical… Continue reading A paid-media success story
How I missed reading that blog post and lived to tell the tale
I have a confession. That blog post that everyone’s talking about? The one that has everyone all a’Twitter? Yea, I didn’t read it. I meant to, I really did. I saw it in my RSS reader. I saw all the tweets and retweets and re-retweets. But I just didn’t get to it. And, amazingly, I’m… Continue reading How I missed reading that blog post and lived to tell the tale
Now I know how the other side lives
After attending a whole whack of Third Tuesdays Ottawa and Social Media Breakfasts over the past few months (years?) I got a crack on the other side of the mic tonight, sitting down as a panelist for a Third Tuesday entitled “Social Media for Fun and (Non-)Profits.” Man, that was some good times. In a… Continue reading Now I know how the other side lives
Proactively crowdsourcing? Or just being lazy?
This is a wee follow up to my previous post about the upcoming panel discussion on non-profits using social media. I’m on the panel, of course, but I hardly consider myself an expert on the topic. I just think there’s value in hearing from people who are in the same position as most of the audience… Continue reading Proactively crowdsourcing? Or just being lazy?
Social media for fun and (non-)profits
A few months ago now, Third Tuesday Ottawa organizer (and local PR guru) Joe Thornley put out a call for topics for upcoming Third Tuesday events. I suggested a panel on how non-profits are using social web tools would be interesting, particularly given the number of advocacy groups and NGOs in the Ottawa area. Joe… Continue reading Social media for fun and (non-)profits